Dylan Mulvaney promoted Bud Light on her Instagram on April 1 after a partnership deal with the brand. Mulvaney is an actress, comedian and influencer who documented her gender transition online.

Bud Light wanted to celebrate her 365 days of girlhood with a special can, which sparked hate-filled comments resulting in a boycott of Bud Light and the parent company Anheuser-Busch InBev.

In 2022, Mulvaney started her journey of becoming a woman and documented it on YouTube and Instagram. This journey was titled “Days of Girlhood.”

Mulvaney’s journey has inspired many people to show their authentic selves, as Mulvaney has been honest about her transition. Her content often relates to her physical transition, but Mulvaney also speaks about kindness and how to be an ally for the LGBTQ+ community.

Bud Light partnered with Mulvaney to celebrate her 365th day of girlhood by sending her a can with her likeness on it. In the past, Bud Light has made commemorative cans for celebrities such as Post Malone or to honor events such as storming Area 51.

This partnership sparked hatred towards Mulvaney and Bud Light. The brand Bud Light places an emphasis on supporting LGBTQ+ people and was working with Mulvaney to make cans with different pronouns on them to represent the members of the LGBTQ+ community.

Mulvaney’s Instagram is filled with comments of hate and anti-LGBTQ+ supporters, and the comments are not only limited to the post with Bud Light.

The beginning of April also started another partnership for Mulvaney as she modeled a white Nike sports bra, which caused more hate in her comment section. Many declared that Dylan is not a woman, and one user wrote, “I wonder how many women athletes were passed on by this?”

Since Mulvaney’s post on Bud Light, many people have boycotted the brand and other beverages made by the parent company. According to the New York Post, Bud Light’s sales dropped by 17% since April 15. The uproar of hate has caused two top executives to step down from their positions at Anheuser-Busch InBev.