The 2014 Wisconsin gubernatorial election is here and it is clear that both parties are going negative with their advertising (as is with any political battle). The Republican candidate, Scott Walker, and the Democratic candidate, Mary Burke, are the two primary runners and the main topic to stick pins at is the state’s job growth and  the overall economic condition of the state.

You can find both opponents political jabbing commercials by watching popular YouTube videos, any local news station, listening to your local radio station or simply by answering a landline phone in the office or at home.

Burke’s focus is that Walker has not reached his promised goal of creating 250,000 Wisconsin jobs, while Walker has persisted that Burke plagiarized her job plans.

Obviously there are negative factors with any politician, mudslinging that needs to be answered and demoralization of each opponent. What bothers me is that these campaigns are invading the voters’ lives without a chance to say, “No, I do not want to hear how terrible your opponent is, I just want to watch my favorite sitcom.”

Although it is imperative to read, research, analyze and make an informed vote towards the most qualified candidate, I implore that voters do more than make a decision based on these media flooded messages. Instead of slinging the oh-so-powerful mud at each other,  I would like to see more campaigns aimed at informing voters where they find what each candidate has done to reach the position that they are in.

Both Burke and Walker have positives that go unnoticed during the only time of the year that many civilians actually pay attention to politics. Since the modern age of instant video viewing has begun, voters are only allowed a 20-30 second commercial of how terrible their opponent is.

Respect and dignity would be nice to see in such an imperative battle of important people, but I think we all know that is not fathomable.